Real Results, Real Growth: How Triple L Marketing Is Helping Small Businesses Win on Social Media

Ready to Turn Likes Into Loyal Customers?

At Triple L Marketing Solutions, we don’t chase vanity metrics; we build relationships. Through intentional content, video-first strategies, and data-backed decisions, our clients are seeing real growth. Here's how we helped three small businesses gain traction, boost engagement, and connect with their ideal audiences in just 90 days.

🚀 What We Did: Strategy With Soul

We partnered with three small business clients from different industries and regions, all seeking strategic social media growth for small businesses that would:

• Grow their social media presence

• Increase engagement

• Stay consistent without burning out

  
  

Our approach? Use short-form video, lean into community-building, and let the data guide the way. Here's what happened next:

📊 Client #1: Video Strategy Drove a 116% Surge in Interactions

Key Metrics:

• 1,569 total interactions (video content accounted for over 1.4K views)

• 95% increase in followers, reaching 981 total

• Core audience: Women aged 65+ (secondary: 55–64)

  
  

🎯 What Worked: This audience responded strongly to authentic, low-production video content. They value personality and consistency when the brand showed up on camera with a relatable story, trust and engagement skyrocketed.

Facebook Business Page Analytics reveal a substantial increase in engagement, with interactions up 116% and follower count up 95% over the past 90 days. Videos drive the majority of interactions at 1.4K, while the audience skews towards women (66%) and the 65+ age group (29.6%).

📈 Client #2: Midlife Women + Consistent Video = Massive Growth

Key Metrics:

• 1,175 total interactions, including:

  • 576 video views

  • 333 link clicks

• 4,067 total followers (up 19%)

• 82.4% female audience, ages 45–54 and 35–44

  
  

💡 What Worked: This group was highly responsive to content that provided value, education, or empowerment. Midlife women are an underserved audience on social, and our tailored approach helped them feel seen; boosting shares, saves, and loyalty.

Facebook Analytics Insights: Over the last 90 days, interactions have risen by 18% with videos leading at 576 interactions. The follower count is up by 19%, totaling 4,067, with a predominant demographic of women aged 45-54.

🔥 Client #3: Younger Male Audience Responds to Reels

Key Metrics:

• 81 total interactions

• Reels earned 31 views, nearly 50% of total engagement

• 598 followers (up 25%)

• 58.7% male, primarily ages 35–54

  
  

👀 What Worked: While men over 35 aren’t always the target for social video, this campaign proved they’re watching,especially when content is fast, informative, and visually engaging. The strategy is now evolving to include behind-the-scenes clips.

Analytics Summary: Over the last 90 days, interactions decreased by 26%, totaling 81, with reels being the top content type. Follower count increased by 25%, reaching 598, with a majority male audience and the largest age group being 45-54.

💡 Key Social Media Lessons You Can Use Today

Use these proven takeaways to grow your own small business social media:

✅ Video is essential—It performs better than all other formats

✅ Know your demographic—Your content must match their preferences

✅ Real > Perfect—Unpolished content builds trust

✅ Reels = Reach—Use short video paired with relevant hashtags

✅ Don’t underestimate older audiences—They are active, engaged, and buying

❤️ Final Thoughts: Real People. Real Growth. Real Strategy - Social Media Growth for Small Businesses

Success on social media doesn’t come from doing everything. It comes from doing the right things for the right people at the right time.

At Triple L Marketing Solutions, we help small businesses:

• Clarify their message

• Build stronger online relationships

• Turn followers into paying customers

📞 Ready to Grow? Let’s Write Your Success Story Next.

We’re ready to help your small business show up, stand out, and succeed.