From 77K to 185K+ Views: How This Service-Based Brand Doubled Their Reach in Just 90 Days

What happens when a service business shows up with purpose on social media?

In just 90 days, this client increased their reach from 77,000 to 185,084 views; a 138% jump and more than two-thirds of new customer conversations were organic. Let’s break down exactly how it worked.

90-Day Reach Breakdown: From just over 77,000 to more than 185,000 views this snapshot shows the clear 138% growth in visibility achieved through simple, consistent content strategy.

The Challenge

Like many service providers, this client knew their work made an impact but they weren’t getting the online visibility they deserved. They weren’t pushing products. They weren’t chasing trends. They just needed the right audience to see the value they provide.

The solution? A strategy built around consistency, credibility, and connection.

The Strategy: Simple, Smart, and Service-Focused

Between May 9 and August 6, Triple L Marketing Solutions helped this business implement a data-driven social content plan focused on showing up more consistently with more impact.

✅ 1. Increased Posting by Just 12%

The difference wasn’t drastic. With just a 12% bump in posting frequency, we focused on value-driven formats that work best for service-based brands.

Top-performing content:

• 396 video posts (educational clips, behind-the-scenes, client wins)

• 332 multi-photo posts (before/after transformations, staff highlights, customer testimonials)

• Single-image and link posts showed the lowest engagement

Social media insights showing 23% follower growth, top content as videos and multi-photo posts, and audience mostly aged 35–44.

✅ 2. Created Content That Matched Their Audience

We used social platform insights to make sure content was targeted effectively:

• 30.8% of viewers were ages 35–44

• Followed by 26.9% ages 45–54 and 20.1% 65+

• Slight male skew: 55% men, 45% women

This gave us insight into what types of content matter most to decision-makers.

✅ 3. Sparked Conversations—Without Ads

One of the biggest wins? 67% of new messaging conversations came from organic posts. These weren’t paid leads they were people who reached out because the content connected with them. Proof that strategy beats spam.

✅ 4. Follower Count Grew by 23%

Alongside the boost in reach and engagement, the client also saw a 23% increase in followers, helping them build long-term brand awareness and community credibility.

What We Learned

For service-based businesses, the key to social media success isn’t flashy ads or daily posting marathons it’s relevant content delivered consistently to the right people.

This case proves:

• Educational and behind-the-scenes content builds trust

• Video dramatically improves reach and connection

• Small increases in posting frequency can yield major growth

• Organic visibility still works when the content is right

✅ Final Word: No Product? No Problem.

This client didn’t sell products. They sold solutions, expertise, and real value. And with the right content strategy, they reached more people than ever before.

💡 185K+ views

📈 138% increase in reach

💬 67% of conversations driven by organic content

📲 23% follower growth

That’s smart growth, made simple.

Want to scale your visibility without selling your soul (or your schedule)? Triple L Marketing Solutions helps service-based businesses show up, stand out, and grow with clarity.

📲 Let’s talk strategy