5 Must-Have Marketing Functions Your Small Business Needs

Kira Livingston
May 30, 2023
1 min read

Updated: Jun 15, 2023

It can feel like you're constantly juggling different tasks as a small business owner, from accounting tasks to managing the day-to-day operations of your company. It makes sense that you wouldn't know where to start when marketing was added to the mix. Most people have no idea what digital marketing is as a concept, let alone how to create an efficient marketing strategy for their business.

There's a misconception that you need to spend a lot of money to promote your brand and get in front of your audience online. Fortunately, thanks Triple L Marketing Solutions, marketing your small business online has never been simpler. We'll work with you to develop a small business marketing strategy that's tailored to your needs and will make it possible for you to succeed online.

But whether or not you decide to make Triple L Marketing Solutions part of your team, if you run a start-up, a small business, or a nonprofit, your business needs the following marketing functions.

Must-Have Marketing Functions

Website/Landing Page

Your reputation, credibility, and trustworthiness will all be significantly enhanced by having a website, which is one of the biggest benefits. You could be losing out on almost a third of your potential customer base if you don't have a website because studies have shown that 30% of customers won't even consider a business that doesn't have one. Emails should be sent from your company's domain (hello@yourbusiness.com), which will make you appear even more professional and eliminate the need for Gmail or Yahoo.

Customer Reviews

You can use online reviews as a marketing strategy to demonstrate to potential customers the value of the goods and services offered by your business. A potential customer may be more inclined to feel confident about making a purchase from your business if they see numerous favorable reviews and high rankings for your company or its products. It's beneficial to comprehend the significance of customer reviews so you can use this strategy to draw in new clients, raise brand awareness, and increase sales.

Social Media

Over 3 billion people use social media globally, with an average daily usage of 145 minutes, claims one study. It is therefore safe to assume that your target audience is likely to be on one of these sites. "Organic posting" is a free and efficient way to promote your company on social media. Select the platform that best serves your customers to start.

Email Marketing

You might believe that the increase in SMS and social media communication indicates that more people are ignoring email, but you'd be wrong! It's safe to say that emails are here to stay, with an estimated 319.6 emails sent and received daily just this year. Prioritize expanding your email list and beginning the creation of an email marketing plan.

Content

The use of images and videos in consumer communication has clearly risen over the past several years. This is hardly surprising given that studies have shown that when knowledge is associated with images, we are more likely to recall it.

There is no denying that small start-ups, small businesses, and non-profits are currently facing difficult times. However, by ensuring you have these Must-Have Marketing Functions for your small business, you can establish connections, increase your credibility, and connect with a wider audience, giving you the best chance of achieving your dream!

About Us:

Triple L Marketing Solutions enjoys assisting start-ups and small businesses in growing online and would welcome the chance to do so by providing one-on-one brainstorming sessions, digital marketing solutions, digital services, learning opportunities, resources and more.

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